RFE Digital was founded in 2016 by Matt O'Rourke, who started the business to more effectively leverage the skills and experience he gained in over 10 years of driving online results for nearly a hundred businesses of all shapes and sizes, with the goal of delivering a high quality, customized digital marketing service at a highly competitive rate by cutting out some of the inefficiencies found at larger digital agencies.

Matt's career in marketing started while he was in graduate school completing his MBA when he worked with the local Small Business Association helping local business owners develop marketing plans for their businesses. After graduating, he moved to Denver and jumped head first into the world of digital marketing at a small agency where he was introduced to the wonderful world of search marketing, managing SEO and Paid Search campaigns for a number of local and national clients. In this role he was also introduced to Analytics, and what is now known as Content Marketing, and he also built some basic web development skills. From there, he moved on to an in-house role as a Digital Marketing Manager for Cloud 9 Living where he managed SEO, Content, PPC, & Analytics for the brand, helping them to grow their search presence and revenue significantly during his tenure. Matt left Cloud 9 Living to take on another agency role, serving as the Director of SEO at Blue Moon Digital for 5 years where he took a relatively new, small department that had 5 clients and 2 employees and turned it into one of the agency's most successful departments with over 40 clients and 13 full-time staff. After Blue Moon, Matt went back to the other side of the table, working as the SEO & Content Manager at DISH Network where he nearly doubled organic traffic and leads for the brand over a 2-year period.

Somewhere in the middle of all of that, RFE Digital was started and since then, RFE Digital has grown into a full-blown agency of it's own, currently supporting over 25 brands. Matt is supported by a team of 4, all of whom have over 10 years of experience in their own areas of expertise working as both in-house and agency-based resources.

No two websites or companies are alike and we believe that they shouldn’t be treated the same either. We pride ourselves on understanding your business and your customers first to create a customized strategy that we believe will work best for you. We value a collaborative approach that focuses on highlighting the unique benefits of each client’s products to better drive the results they seek. We don't like the label of "vendor" and strive to work as a partner to our clients - asking questions, challenging assumptions, and working together to provide the highest quality work and results that are uniquely tailored for each individual business, customer base, and budget.

The people on our team are full-on experts in their craft and they are hands-on from start to finish. There are no junior employees that do the “grunt work” and there’s no “B Team” that the work on an account will be transitioned to once a contract is signed. For our clients, that means their marketing initiatives are being executed by someone with several years of experience who has the ability to do it right the first time and convey the impact in a way they can easily understand - whether they've been in digital marketing for 15 years or 15 days.

Our approach is data-driven and focused on achieving the goals we work with you to establish. Our recommendations and tactics go beyond “best practices” and are based on facts specific to your business or industry. We believe we excel in being more effective with fewer resources and creating a relationship with our clients that gives them full confidence in our understanding of their business, our abilities to drive results, and awareness of their performance.